Oversight Means Fixing Blame
People say it’s mean to try to fix blame. Say it’s too negative. But if you don’t fix blame, there will be more blame to fix. » E-Mail This » Add to Del.icio.us
View ArticleDoes Education Really Need the Dough?
Marketing is my beat. Not education.» E-Mail This » Add to Del.icio.us
View ArticleWater and Music Top the Sales Charts
When I think about all the inventions and discoveries in my lifetime, it’s mind-boggling. Plastic. Television. Computers. Cell Phones. Jet airplanes. Color photography. And that doesn’t scratch the...
View ArticleTaking Care Of Business
An expression I don't hear much any more is, “don't sweat the small stuff,” but I absolutely see demonstrations of it everyday. It means don't worry about the details and concentrate on the “big...
View ArticleCommitment Makes Every Job Better
I was having lunch near my office downtown. The restaurant was almost full, and I was by myself, so I took a seat at the bar. Even though it's a place I» E-Mail This » Add to Del.icio.us
View ArticleTo Sip, Or To Suck: That Is The Question
Soda straws have been with us for a hundred-and-twenty-five years. The first patent was issued in Eighteen-Eighty-Eight. And you used to get one at soda» E-Mail This » Add to Del.icio.us
View ArticleThere's More To The Game Than The Name
It’s gotten quite popular in the last few years to select dirty names for start-up businesses. There’s Dirty Dick’s Crab House, Fat Bastard Burrito, but» E-Mail This » Add to Del.icio.us
View ArticleSpilt Milk Advertising
If a slogan is not interruptive, it's likely not to grab the attention of the intended audience. An ad that people relate to is also more useful than...» E-Mail This
View ArticleGet to the Point!
Don't spend money on direct-mail advertising unless there is a real deal that you're offering!
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